SneakerLab

Mision & Vision

They have a passion for sneaker culture and matched it with science, creating a natural cleaning

solution, that works.

• Greener & cleaner technology

• Both people and the environment are important

Brand personality

The SneakerLab is an innovative company

The human-like characteristics that define how the brand behaves are outlined by the will to help the prople in South Africa. Just as human personalities affect relationships between people, the SneakerLab brand personality

can be the basis of a relationship between our consumers and the SneakerLab brand.

• the mission, vision and norms of the brand are

expressed through theire support for the nature

and mankind.

• image: positive, unique, educating

Important points:

• officially Green Tag certified

• 100% biodegradable solutions

• recyclable packaging

• beneficial bacteria in the cleaning formula

Visual inspiration

The focus lies on the Art Nouveau/Old Fashioned Pharmaceutical vibes, from which symbols can be drawn that are directly linked to the vision of SneakerLab.

Design elements of the visual proposal

This proposal is a visual representation of the target group, more specifically mothers/women and children. The drawings are a simplified version of the Celtic Motherhood Knot that link directly to the target group and their relationship. On the sides, illustrations of plants can be shown, and they link to the mission and vision of the brand, as well as the “100% natural” ingredients.

What — Design Elements of the Visual Proposal

This proposal is a visual representation of the target audience, specifically mothers, women, and children. The drawings are a simplified version of the Celtic Motherhood Knot, directly linking to the target group and their relationships. Illustrations of plants can be displayed on the sides, referring to the brand's mission and vision, as well as the "100% natural" ingredients.

The visual focus was on the Art Nouveau and vintage pharmaceutical aesthetics, from which symbols were derived that are directly linked to SneakerLab's vision.

Role — Why this design is important

This design creates a bridge between the target audience and the store in a creative way. It emphasizes sales in a more subtle manner than other advertisements by strongly visualizing the products. The cut-out pieces come together to form a new image, encouraging the customer to take time to decipher it and assign their own meaning.