Ways of Communication

I wanted to partially base the concept on the beginning part of the concept description of the festival (see concept below). I read some aspects there that sparked my interest.

"With as subtitle Bodies of Water, Astrida Neimanis's text Hydrofeminism describes the impossibility for a body to be autonomous.

«We are bodies of water» she writes: there is one water that passes from one body to another, from one species to the other. We breathe water that has been expelled by others. We sweat, we drink again, in a constant circulation between bodies."

Afterwards I made a list of all the words I found interesting in the program from 2021 (see list), especially the keywords that represent a possible perspective of the festival show the festival.

“Ways of communication” includes different forms of communication, it makes people think about each other and themselves and show more empathy.

Conceptual guidelines that have been applied:

- They are intended to result either figuratively or abstractly from their latest mission statement

- The chosen concept had to do with the selected words

- It should attract young people between 16-35, because KFDA is working hard on attracting young people by to do activities, projects with them

- I will want to work with photography, but also subtly photographic, in the sense that I also pay attention to the text, but retaining the character of the festival through textual and layout-related simplicity

- I worked with face painting

- I decided to work with a female figure to represent the festival visually because symbolically, every beginning has its roots in a woman

Products that are meant to showcase the festival in one of the most common ways: A3/B5 posters, digital/printed banners, a publication, website, invitation, badges, wristbands, analogue and digital tickets and signalisation. Promotional material, to be sold at the festival, would be for example: T-shirts, coffee mugs, stamp sheetlets.

And the available products at a booth that can be installed at the exit of the location where each event takes place. This booth is meant to provide visitors with more information regarding the mission and vision of the festival.